Financial guru and podcast host Scott Galloway started a movement to strike back at the Trump administration’s horrible ICE policies.
Galloway’s new effort, called Resist and Unsubscribe, is brilliant. The movement focuses on technology and AI companies while inflicting minimal impact on consumers. Since the launch of the movement on February 1, 2026, Resist and Unsubscribe has “directly cost Big Tech a quarter of a billion in market value so far.”
In other words, it’s working BIGLY.
What is Resist and Unsubscribe
In Scott Galloway’s words from the website ResistandUnsubscribe.com:
“Americans are feeling powerless to thwart the Trump administration’s assault on our nation’s values. Praised by tech CEOs, surrounded by sycophants, and enriched by his return to the White House, the president’s actions march on unchecked. Americans, however, have a powerful weapon that has been hiding in plain sight.
First, we must recognize that the president is unfazed by citizen outrage, the courts, or the media. He responds to one thing: the market.
