For 2026, the annual Maxim Big Game Party is headed to the City by the Bay, taking over the massive, industrial-chic confines of The Midway in San Francisco for a moon-lit blitz of entertainment, world-class talent, and the kind of legendary atmosphere only Maxim delivers.
On Saturday, February 7, the eve of the biggest sporting event on the planet, we’re turning up the volume with a lineup headlined by Grammy-winning DJ and producer Hugel. Known for his infectious “Latin House” vibes and global hits, the high-octane turntablist is set to transform the dance floor into a pulsing tropical heatwave.
Joining him are the multi-platinum duo Loud Luxury, whose high-energy anthems have blown the roof off of many Maxim bashes. With supporting sets by Plastik Funk and unKommon, plus more surprise talent to be announced, the soundtrack for the night is a winner.
But it’s not just about the music—it’s about the experience. This invite-only, upscale affair offers an elevated aesthetic and a vibrant atmosphere where guests can celebrate their favorite teams in style. Expect premium food and spirits to keep the party fueled, alongside top-tier VIP table hospitality packages for those who want the true mogul treatment.
Ghost Energy will keep the party going all night, and for those looking to stay at the top of their game well into the early morning, guests are invited to explore an exclusive activation from Life Force Lab’s Ultra RSF-1. This advanced bio-support matrix is designed to support the body’s natural repair ability—perfect for making sure you’re actually awake by kickoff on Sunday.
The Maxim Big Game Party is historically the most sought-after ticket of the weekend, and for good reason. Between the world-class DJs, a celeb-studded guest list, and the premium open bars, the only better ticket weekend will be on the 50-yard line.
Don’t get left on the sidelines, as a very limited number of VIP tickets and table packages are available now.
