Capacity as a Growth Strategy: How Hospitals are Unlocking Revenue from Within from HIT Michelle Skinner, RN, BSN, MBA, Chief Clinical Executive, TeleTracking Technologies

Michelle Skinner, RN, BSN, MBA, Chief Clinical Executive, TeleTracking Technologies

Hospitals across the country are confronting an uncomfortable paradox: while demand for care is growing, their ability to expand is shrinking. Health systems are under immense pressure to increase access, improve outcomes, and drive revenue growth—without adding beds, buildings, or workforce.

As a nurse and healthcare executive, I’ve seen this dynamic play out from the bedside to the boardroom. At its core, it’s a capacity problem. But it’s also a strategic opportunity. We are entering a new era—one where health systems can’t rely on physical expansion alone. They must unlock capacity from within, turning operational efficiency into a growth engine.

This isn’t just about doing more with less. It’s about reimagining how we manage patient flow, coordinate resources, and use real-time data to drive system-wide performance. It’s about understanding that growth is no longer just about scale—it’s about agility.

Capacity Is the New Growth Strategy

Too often, growth and capacity are treated as separate conversations—one about market expansion, the other about throughput. But in today’s reality, they are inextricably linked. 

Here’s the new operating equation health systems must embrace:

Growth = Access + Efficiency + Agility

  • Access: Can patients get in when they need to? Can you keep your referral base intact?
  • Efficiency: Are you fully utilizing your existing resources—beds, staff, and ancillary facilities?
  • Agility: Can your system adapt in real time to changes in demand, acuity, or resource constraints?

When health systems optimize this equation, they not only deliver care more effectively—they expand capacity without adding physical space. They reclaim revenue from leakage. They improve the overall patient experience. And they build a foundation for scalable, sustainable growth.

Rebuilding Operations for a World of Real-Time Data

Sustainable growth starts with rethinking operations—not as a back-office function, but as a strategic initiative.

Leading health systems are adopting centralized command or transfer centers to coordinate care in real time across departments and facilities. These are not just logistics hubs—they’re decision-making engines that coordinate patient access and placement activities across the entire enterprise. They integrate data across the enterprise to manage capacity dynamically, reduce delays, and improve load balancing between sites of care.

Increasingly, these hubs are being augmented by early applications of artificial intelligence—layered into workflows to surface predictive insights, highlight exceptions, and support faster prioritization. AI doesn’t replace clinical or operational judgment, but it strengthens it—helping leaders anticipate rather than react.

It’s a shift away from episodic firefighting toward continuous orchestration.

Making the Invisible Visible

Real-time data is the foundation of this new model. It turns the black box of hospital operations into a transparent, actionable system.

Historically, if a patient was stuck in the ED, the default assumption might have been “no available beds.” But now we can see the real barriers—delayed imaging, pending labs, transport backlog, environmental services (EVS) turnover. Data reveals what’s actually happening in the moment, and just as importantly, it identifies patterns over time.

That visibility enables targeted interventions. It empowers care teams with context. And it makes operations measurable and improvable, rather than chaotic and opaque.

A Bird’s-Eye View That Drives Action

Operational leaders have long asked for a bird’s-eye view of the hospital—but too often, that’s just code for dashboards. In practice, the systems that are succeeding are the ones that integrate data into workflows, not just reports.

A true bird’s-eye view shows system-wide census, staffing levels, discharge readiness, OR throughput, and ED boarding—all updated in real time. With emerging AI tools, this visibility is becoming even more actionable—flagging potential choke points before they happen or recommending load-balancing moves across facilities.

For leaders, that means gaining not just awareness, but foresight. For frontline teams, it means fewer surprises and greater alignment.

Automation That Creates Agility

The next layer is automation—using real-time triggers to drive faster, smarter workflows. When a bed is cleaned, a discharge is confirmed, or a patient is ready for transfer, automated notifications can initiate the next step immediately.

This improves throughput, but it also improves accuracy. Automation can ensure patients are assigned to the right unit the first time—based on clinical needs, service line alignment, or infection control protocols. That reduces rework, enhances safety, and protects precious resources like telemetry or ICU beds.

Automation also reduces manual coordination—a major source of friction and burnout for care teams.

Reducing Burden, Enhancing Experience

Improving operational efficiency isn’t just a systems win—it’s a human one.

When we align staffing to actual demand, streamline discharge planning, and eliminate unnecessary back-and-forth, we reduce the cognitive load on clinicians. Nurses spend less time chasing beds. Case managers have better visibility into barriers. Interdisciplinary rounds become focused and effective.

The result is a calmer, more controlled care environment—and that has ripple effects on safety, satisfaction, and retention.

Real Impact, Real Growth

One national health system implemented a coordinated enterprise-wide strategy to improve patient access and flow. By standardizing operational technology across transfer centers and acute care facilities, establishing centralized governance, and leveraging real-time visibility, they created a unified approach to managing capacity at scale.

The results were significant: transfer volume increased by 135% in just one year, more than 6,800 additional bed days were made available, and patient transport times improved by 10%. Perhaps most tellingly, the system achieved a 70% acceptance rate for patient transfers—translating to over 17,000 potential additional admissions enabled by better throughput and bed turnover performance.

Rather than adding beds, they unlocked capacity from within. By improving flow, they didn’t just improve internal operations—they created the conditions for revenue growth, expanded access, and higher provider confidence. Operations became a lever for strategic growth.

What Gets in the Way?

Despite clear benefits, barriers remain. Some organizations see data as a reporting tool, not a real-time operating system. Others try to apply technology without addressing underlying workflow dysfunction. And many clinicians—understandably—have low trust in systems that feel like surveillance or scorekeeping.

The antidote to this is integration, not just implementation. Real-time operational data must be embedded into decision-making processes, co-designed with frontline users, and championed by leaders who understand both clinical and operational contexts.

This is not just a tech initiative—it’s a cultural shift.

Orchestrating Growth from Within

In a constrained environment, growth must come from orchestration, not expansion. The future belongs to health systems that manage capacity as a dynamic, strategic asset—one that can flex, adapt, and scale with support from real-time data, shared governance, and the emerging promise of AI-assisted decision-making.

Growth = Access + Efficiency + Agility
This is the new math of healthcare leadership. And it’s how we will move from strained to sustainable, from reactive to resilient.

Better flow doesn’t just improve metrics. It enables the mission. When patients can access care, clinicians can do their best work, and systems can grow responsibly—we all win.


About Michelle Skinner

Michelle Skinner is the Chief Clinical Executive at TeleTracking Technologies, where she brings together clinical insight and operational strategy to help health systems unlock capacity, expand access, and drive scalable growth. A former trauma and critical care nurse, Michelle has led enterprise transformation initiatives across hospital operations, service line development, and patient flow redesign. Her career spans the front lines of care to the executive table—making her a trusted partner to health system leaders navigating complexity and change. She is committed to solving the structural barriers that limit care delivery and believes that rethinking capacity is key to building a more resilient, responsive, and equitable health system.

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