If the best of modern menswear draws inspiration from the past, the new Noah x Barbour Winter 2025 Collection just might have hit jackpot.
The tastemaking, trend-setting New York City prep-meets-streetwear fashion house set its sights on iconic British outerwear by way of Barbour, noting that “a great piece of clothing can live well beyond its original intended use.” And if the streets of Brooklyn are any indication, durable country staples like Blundstone boots and iconic Barbour jackets are here for good, especially in foul winter weather. It’s a fitting crossover given the fact that Noah tapped a range of multi-hyphenate New York creatives to star in a campaign spotlighting the crisp, fresh outlook on category-defining waxed outerwear.
What the Noah x Barbour Winter 2025 Collection delivers is a fresh twist on utterly functional countryside staples, including Barbour’s iconic waxed jackets (a recent favorite of do-it-all outdoor gear retailers like Huckberry).
This year’s Noah x Barbour Winter Collection marks the second time in 2025 the two brands, iconic and original in their own way, have linked up, bridging the gap between durable English outerwear and downtown New York style sensibility. Barbour has lately dabbled in the streetwear world, teaming up with Palace on a skater-inspired fall fashion collection and teaming up with both Levi’s and Baracuta on hard-wearing updates to iconic styles.
A range of hard-working textiles, including canvas sourced from America, soft and warm European wool and legendary Scottish tweed, make up the backbone of the collection, which relies on Barbour silhouettes like the field-ready Bedale Jacket and the durable Wading Jacket. The offering blends the best of both worlds, Noah said in a brand statement.
“This collection started as a conversation between two places that have always dressed for the same realities: weather, work, and time. By bringing together Scottish tweed, European wool, and American canvas, we wanted the clothes to feel like they could belong anywhere along the North Atlantic, in any decade, as long as they were built to be worn hard and lived in,” Noah said of the hyped collection. The roster further cements Noah as a modern fashion player on the heels of a covetable Noah x Timex watch series, as Noah adds flair to the Barbour arsenal via vibrant colorways in styles like its Wading Jacket.
Details like Barbour’s iconic corduroy collars and cuffs deliver form and function in equal measure when it comes to the Noah x Barbour Winter 2025 Collection. Considering the lineup comes complete with roomy-yet-flattering cuts designed for layering on brisk fall hunting days, there’s a sense of fusion and a deep understanding of both the current style sensibilities of the Big Apple and the hard-fought heritage of Great Britain’s wild north. Look for the new Noah x Barbour Winter 2025 Collection online and in stores now.
